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Certified Marketing Professional (Level 1)

Certified Marketing Professional (Level 1)
 Introduction
 
This Certification Program is a core certification program of the American Certification Institute. This program offers the designation of CMP (Certified Marketing Professional) to candidates who demonstrate their understanding of the fundamentals of the profession through the successful completion of rigorous professional certification examinations based upon the MARKETING MANAGEMENT BODY OF KNOWLEDGE (MMBOK). The MMBOK is supported by six modules of study material for the CMP.
 
Modules for Certification 
 
The certification program consists of six modules and an 80 question multiple choice examination prepared from the MARKETING MANAGEMENT BODY OF KNOWLEDGE (MMBOK).
 
Candidates may complete the modules in any order. However, the suggested sequence is spelled out below.
 
Module 1 Marketing Management
 
Module 2 Consumer Behavior
 
Module 3 Integrated Marketing Communication
 
Module 4 Direct and Database Marketing
 
Module 5 Marketing Research and Strategy
 
Module 6 International Marketing
 
Examination
 
Exam questions are multiple choice.The multiple choice examinations include questions relating to definitions, understandings of concepts, discussion of the relative merits of various issues, as well as development of approaches to hypothetical situations. A list of sample questions is available from the American Certification Institute.
 
Professional Designations
 
Successful candidates are granted the designation of CMP. The designation CMP may be used just as similar recognitions are employed in accounting, insurance, medicine, law, and other professions. Either the full expression or the initials may be used after the individual's name on business cards, stationery, etc.
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302-200-9319
admin@amcertinst.org

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